Business Online Advertising
Optimize Your Business Online Advertising Efforts
It’s an old saying, but it’s true: “You have to spend money to make money”. Investing in online advertising for your business is one of the quickest and most efficient ways to bring targeted traffic to your site, but only if it is done properly. Countless businesses have wasted time and money by just throwing dollars at their online ad campaigns and hoping for the best.
You can do better. By pairing with Digit Marketing, you can tap into the knowledge and experience necessary to craft effective business online advertising. The best campaigns are those that are constantly evolving to improve your conversions and cost per actions (CPAs), and we’ll stay on top of your ads and targeting to make sure they are optimized and work well in the long run. Contact us today!
Campaign Creation and Optimization
There are a few steps involved in creating a new ad campaign. Those steps include identifying your target customer, researching related online audiences, identifying keywords, writing ad copy, creating banners, and establishing spend limits and results. Once the campaign is live, we will carefully monitor its performance and make tweaks along the way to optimize the return you get on this important investment.
Landing Page Development and Optimization
Once you entice a web user to click on one of your ads, where are you going to send them? If you just send traffic to your home page, you are not optimizing your visitors for conversions and are missing out. The ideal destination after that click is known as a landing page, and this page is just as important as the ad itself. Fortunately, as a digital marketing agency, we can also help here. We’ll design a landing page that compliments your ads nicely, converts well, and we will continue to adjust and test that page for optimal performance.
Social Media Ads
Billions of people use social media channels each day, so the power of advertising on these platforms cannot be overstated. If you are overwhelmed by the possibilities of advertising on platforms like Facebook, Twitter or LinkedIn, let Digit Marketing take the lead for you. We know these advertising platforms inside out, and can help you turn your social media followers into customers.
Search Ads
When a web user performs a search using an engine like Google, Bing or Yahoo, a list of suggested sites is returned. Along with that list is a sequence of ads where businesses bid to display their message in a search result format. Search ads are at the core of many online advertising campaigns, but they can be hard to master. Digit Marketing can guide you through this potentially lucrative – but also expensive – market.
YouTube Ads
If you spend any time on YouTube as a user, you already know that ads are featured prominently on this platform. One of the great things about advertising on YouTube is the opportunity to use video to connect with a hyper-targeted audience. Contact us right away if you would like to learn more about how to use YouTube ads to your advantage.
Local Online Ads
You don’t have to serve a worldwide audience when advertising online. If you run a local business, geo-targeted local online advertising can play a key role in building your customer base and improving your place in the market. There are specific strategies to keep in mind for small business online advertising, and we’ll help you understand those tactics.
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